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- Filename: McGraw-Hill---Be--1-on-Google--2009-.pdf
- Size: 2.83 MB
- Description: It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace. With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by * Registering with Google * Coming up with the best keywords * Thinking like your customers * Making your site totally accessible * Using metadata to your advantage * Advertising on the Web * Measuring what works, and what doesn’t Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.
